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Create video content before, during, and after your event

The success of your event depends in part on a good communication campaign. Video is thus a tool of choice with many advantages, such as the possibility of broadcasting it on several communication channels at the same time. In just a few clicks, you can share a promotional video on your website, in your e-mail campaigns, on different social networks (Facebook, Instagram, Twitter), or on video platforms (YouTube, Vimeo).


1. Communicate in video before the event

Announce the event with a teaser

A teaser or trailer is essential to launch your communication campaign. The Larousse gives the following definition: “The initial phase of an advertising campaign in the form of an enigma, intended to arouse and maintain the attention of the public. “According to the video hosting platform Wistia Video Analytics, 80% of people who watch a video under one minute are attentive to it; and as the length of the video increases, this figure decreases. Your teaser should therefore be short, punchy, and its first few seconds should captivate the viewer.

Use fast transitions and succinct messages to create dynamic video. This way, you’ll get right to the point and keep the viewers attentive to every detail of your video.

Telling your story and giving key figures

A video recalling the highlights of your past events is a good way to retrace the history and creation of your event, with its key dates and the people involved in its success.

Launching your ticketing

At the opening of your ticket office, it may be relevant to publish a video to inform people about the opening date, the registration process, the price of the different tickets… Your video will be a very good complement to your teaser, and will probably be seen by people who have missed it. This video will give confidence and envy to potential participants. You need to incorporate what is called a “call-to-action”, which is a call to action, which can take the following forms:

  • “Find complete information on our website”
  • “Sign up by clicking the button above.”
  • “Follow us on Instagram to find out who the next headliners are.”

Broadcasting interviews and reports

Raise the pressure on people who are still hesitant to participate in your event. Go behind the scenes of the event, conduct interviews with the main protagonists, and make your event feel unmissable!

Informing participants

This is the last video to be prepared before the event. Your participants need practical information to get to your event with peace of mind. Facilitate their experience and gain their trust simply. Their loyalty will only grow stronger in the future. It’s also a good time to remind latecomers who forgot to book their tickets. Once again, think about the call-to-action that links to your website or your Weezevent mini-site.

2. Bringing the event to life

Absentees aren’t always wrong. Especially when you organize several events on different dates. If you are counting on a renewal of the public, in addition to regulars, you will have to capture the important moments of your event to broadcast them afterwards. Whether live or after the event, on Facebook, Instagram, YouTube or any other medium, share videos of your event. According to Facebook, “live” videos generate three times more views than so-called “classic” videos.

If you want to be active on social networks, publish at different times of the day. Start with your event’s program, with speakers and highlights. Then, publish exclusive information about the day’s proceedings: results, interviews with the protagonists, quotes from participants. Instagram is very suitable for this practice, especially with IGTV, whose principle is detailed here. In the evening, it is interesting to make a video recap of the day so that the participants can remember it and those who are absent can get a clear idea of it.

3. Continue after the event

Publish an aftermovie

After the event, it is important to continue to communicate to maintain a link with your participants. A summary, known as “aftermovie”, is appreciated by the participants. It is used to highlight the highlights of your event: testimonials from participants, awarding of trophies, key figures. As with the teaser, the format should be short and punchy. It should make participants want to come back and absent participants want to attend your next events.

Thank participants and partners

Valorize your participants, your partners, and all the people who contributed to your event by thanking them in a special video. They will feel valued and understand that you have appreciated their presence.

This can be an opportunity to tease your next event with photos or videos from the finished edition. Many options are available, but you must keep in mind that communication around your event is essential. The arrival of participants at your event and therefore its success depends on it.

How to sell video art?

A large majority of young artists today choose video as their medium. Yet video works are difficult to sell, exhibit and restore.

Last Monday, the first meeting of CIPAC, the federation of contemporary art professionals, took place. I visited their website on this occasion and noticed that among the proposed reflections there was one entitled “acquiring, digitizing, conserving and restoring works of audiovisual art”.

I have often wondered about the future of video art, apart from the screens, tablets, and other technological installations that serve as supports for them in exhibitions. I remember last year visiting a place in Pantin dedicated to young creation, and one of the organizers explained to me the great difficulty of video artists to sell their works, let’s say even greater difficulty because selling everything for a young artist is extremely complicated. Moreover, among the artists exhibited in the gallery, the one who had sold the most was a painter on glass, not very representative of the choices of young artists today who choose the medium of painting very little.

So how do you sell a video work? Institutions buy them, we see them in museums, for example two exhibitions largely dedicated to video at the Palais de Tokyo in Paris have just been completed, that of Clément Cogitore and in a completely different genre that of Mikka Rottenberg. But private collectors are turning their backs on the medium. Then why? In Contemporary Art Fairs, videos are often poorly installed, few collectors take the time to watch them in their entirety. It should be noted, however, that more and more places are now dedicating a specific space to video art, as is the case of the Art Basel Miami fair. Moreover, a video work is often very expensive: it requires a lot of time to create and elaborate. Mikka Rottenberg, for example, showed videos at the Palais de Tokyo of a pearl oyster farm in China for which she travelled and spent a lot of time there. Second, because video is easily reproducible, easily disseminated, and this goes against the idea that one would own a unique work at home. And also because his exhibition in a private circle is a real question: do we buy specific material? You turn your screen on and off on the way in and out of the house? Finally, the last problem is that of the conservation of videos, which are fragile media. I was told this story of a couple of Parisian collectors who hire students every year to do this work of renewing and restoring files: calling the galleries, asking for new DVDs etc.

Not simple for a video artist, even though video is everywhere in contemporary art. So some people are going to see experimental cinema or even cinema in general, such as Clément Cogitore, for example. By strategy perhaps.